To be the most respected construction materials and industrial minerals supplier in Africa.

Our vision is built on:

  • Well-managed operations
  • Responsible, honest & motivated personnel
  • Effective & reliable systems
  • Delighted stakeholders and satisfied customers
  • Healthy Finances
  • Zero harm to employees, the community & environment
  • Innovation & Flexibility


To operate opencast mines, add value through beneficiation of mined products, and provide contracting services to customers.


To adhere to Afrimat values in all we do.

  • Trust: Firm belief in the reliability, truth, or ability of people.
  • Accountability: The obligation of people or an organisation to account for its activities, accept responsibility for them and to disclose the results in a transparent manner.
  • Integrity: Moral conduct, reflected in transparent honesty.
  • Teamwork: Working collaboratively in order to achieve a goal.
  • Respect: Admiration elicited by people’s abilities, qualities or achievements.
  • Safety
  • Customer satisfaction: Meeting or surpassing customer expectation.