VISION, MISSION AND VALUES

Our vision

To be globally respected for excellence in unlocking and enhancing the earth’s mineral potential to build a better world.

Our vision is built on:

  • Caring environment
  • Results driven
  • Skills and competence
  • Entrepreneurial drive
  • Humility and belief
  • Important relationships
  • Teamwork
  • Empowering
  • Winning attitude

Our mission

To operate opencast mines, add value through beneficiation of mined products, and provide contracting services to customers.

Our values

To adhere to Afrimat values in all we do.

  • Trust: Firm belief in the reliability, truth, or ability of people.
  • Accountability: The obligation of people or an organisation to account for its activities, accept responsibility for them and to disclose the results in a transparent manner.
  • Integrity: Moral conduct, reflected in transparent honesty.
  • Teamwork: Working collaboratively in order to achieve a goal.
  • Respect: Admiration elicited by people’s abilities, qualities or achievements.
  • Safety
  • Customer satisfaction: Meeting or surpassing customer expectation.