Our Way
At Afrimat, we believe that our culture is an important component of our success, making it a company where people want to work. Ensuring a shared and unified culture across Afrimat is of crucial importance and a critical enabler of our success and sustainability.

Caring Environment
- Family
- Caring for people
- Growing people
- Treating everyone as equals
- Atmosphere of joy and positivity
- Commitment
- Embrace diversity
- See people as people not an object
- Zero harm to employees, the community and the environment
- Community development

Results Driven
- Profitability
- Non-bureaucratic, not a corporate company
- Big vision and stretching goals
- Healthy finances
- Effective and reliable systems

Skills and Competence
- Right people in the right place
- Ownership and responsibility
- Learning culture
- In depth knowledge of legislation and requirements

Entrepreneurial Drive
- Innovation and creativity
- See opportunities and pursuing them
- Agility and flexibility
- Calculated risk taking

Humility and Belief
- Trust in God
- Psalm 127
- Acknowledge mistakes
- Servant leadership
- Confidence with modesty

Important Relationships
- Delighted and satisfied customers
- Customer-centric
- Cooperative and collaborative
- Respect for stakeholders
- Integrity
- Transparency
- Ethical
- Brutal honesty

Teamwork
- Inspire a shared vision
- Interdependence
- Imperfect unity
- Trust and accountability
- Sharing
- Respect
- Motivated personnel
- Communication and feedback

Empowering
- Support across boundaries
- Finding talent in unusual places
- Modelling the way
- Celebrate small successes
- Recognition

Winning Attitude
- Tenacity
- Fighting spirit
- Stretching each other
- Outside comfort zone, not in panic zone
- Perseverance and determination
- Healthy competition
- Passionate