Afrimat Industries SA (PTY) LTD based in Bedfordview has a vacancy:
Marketing Manager
Minimum Qualifications / Experience & Skills:
- Bachelor’s degree in Marketing or any other related business field, an MBA with a specialization in Marketing or Strategic Management would be advantageous.
- At least 5 years of working experience in a trade marketing or brand management position within a fastpaced and dynamic business environment, preferably as support personnel for senior Management.
- Proven experience in building brands and executing strategies in a trade environment.
- Strong analytical mindset with the ability to interpret data and translate it into action.
- Business development skills/experience & Project management.
Duties and responsibilities (not limited to)
- Lead and manage Afrimat Cement’s overall brand positioning, visual identity and voice across all touchpoints.
- Develop integrated marketing campaigns that strengthen the brand presence in the trade environment.
- Create and implement brand and trade marketing plans aligned with business objectives.
- Ensure consistent brand visibility and messaging in all retail and trade environments.
- Collaborate closely with sales, distribution, and retail partners to drive channel-specific marketing.
- Build and maintain strong relationships with internal stakeholders (sales, operations, product) and external partners (retailers, agencies, suppliers).
- Act as the key liaison between the brand team and the commercial/trade teams to ensure alignment and relevance in all trade-facing activities.
- Conduct regular market research and trade analysis to identify opportunities, challenges, and emerging trends.
- Gather trade and customer feedback to inform campaign development and product positioning.
- Monitor competitor activity in the market and proactively adapt strategies.
- Oversee execution of all trade and brand marketing projects from concept to roll-out.
- Ensure all campaigns are on-brand, on-budget, and delivered on time.
- Manage agency relationships and coordinate creative asset development where needed.
- Define key KPIs and report on the effectiveness of marketing activities and campaigns.
- Continuously measure performance and optimise strategies based on results.
- Deliver regular marketing performance updates to senior leadership.
Please send the following documents to apply:
Please upload the following documents in one file with the application form to the right. (File size no bigger than 3 MB)
- CV
- Certified ID copy
